Learn how gathering internal and external community insights transformed an integrated evidence-generation plan and maximised product differentiation opportunities ahead of launch.
Translating science into lasting practice changes
At Lucid, we understand that even the most brilliant science can struggle to break through. What drives transformative change isn’t just evidence – it’s the ability to gain clarity through insights, unite behind a shared cause, and activate meaningful outcomes.
We partner with you to craft strategic programmes that do more than inform. By combining deep scientific expertise, data and behavioural insight, and real-world understanding, we align stakeholders, pinpoint optimal solutions, and enable practice change that lasts.
Our work is grounded in a deep understanding of your market dynamics, helping transform outcomes for your brand, your team and the clinical community. Whether optimising communication of complex evidence or supporting lifecycle planning, we focus on outcomes that move audiences from understanding and belief to action with measurable impact.
Let’s talk Scientific and Medical CommunicationsWhat we’ll unlock together
We partner with medical and cross-functional teams to turn complexity into clarity, and clarity into confident action. Through insight-driven strategy and agile execution, we unlock outcomes that matter for your brand, your team and the clinical community.
Our approach to creating practice change
We don’t just deliver communications. We create the conditions that enable and drive change. By blending scientific rigour, behavioural insight and strategic foresight, we support alignment around a clear purpose, accelerate confident decision-making, and drive meaningful implementation.
From shaping compelling narratives to activating belief across all relevant audiences, our work reduces friction, inspires action, and delivers measurable impact across the asset lifecycle.
Explore our core Scientific and Medical Communications capabilities
Multifaceted approach to gather meaningful insights on clinical and commercial landscapes and stakeholders that highlight opportunities, inform strategic direction and optimise solution design
Strategic medical and commercial plans, from market preparation and brand readiness, to ongoing integrated evidence generation to engage stakeholders, tell the brand story and build community momentum
Measurable, tailored behaviour-change journeys in clinical communities to elevate standards of care and drive brand advocacy, achieved through stakeholder engagement and expert consensus
Credible, compliant scientific content that resonates with target audiences through creative storytelling across different channels, including bespoke resources, congress materials and journal publications
Standout creative design and technology to optimise user experience and content assimilation, from concept ideation to seamless campaign execution, and including AI-generated efficiencies
Dynamic in-person, virtual and hybrid events: from insightful advisory boards and touchpoints, to inspiring standalones and webinars, and newsworthy symposia and congress presence
Efficient roll-out and guided omnichannel activation of global initiatives in local markets to deliver consistent but tailored messaging that drives community change momentum
Learn more about how we can partner with you to align teams and drive business growth
Learn more about how we can partner with you to align teams and drive business growth
Explore our capabilities
Explore how our core capabilities, enabled by AI and advanced analytics, work together to drive belief, accelerate adoption, and create the momentum your brand needs to lead.
Explore our Scientific and Medical Communications case studies
Explore our Scientific and Medical Communications case studies
Making way for a new brand
Making way for a new brand
Learn how an award-winning omnichannel programme challenged the status quo, drove a paradigm shift, and boosted early sales.
See case study
Making it happen where you are
Making it happen where you are
Learn how a global educational programme can be successfully activated in local markets through targeted engagement, insight-driven planning and some healthy in-team competition.
See case study
Readying the community for change
Readying the community for change
Learn how a multi-interventional educational campaign elevated the standard of care and prepared the clinical and patient community for a new treatment option.
See case study
Animated back to basics
Animated back to basics
Learn how a highly visual animation used a novel analogy to break down and explain the science behind the disease, ensuring a wide audience base can understand the value of a new treatment.
See case study
Building a community and a reputation
Building a community and a reputation
Learn how an award-winning scientific exchange programme keeps a clinical community up to date with advances in the therapy area, while also elevating standards of care and building our client’s reputation.