Learn how we used advanced analytics and relevant insight to lift a steadily declining legacy brand to its highest growth rate in NBRx share in 5 years.
Who we are
Lucid is a global healthcare communications partner built around a unique, integrated model: fusing scientific, behavioural, commercial and strategic expertise to unlock belief and drive confident action.
We work across the asset lifecycle and around the world, with therapeutic depth that spans specialties and an integrated, agile way of working that brings clarity, cohesion and momentum to every moment that matters. Whether shaping strategy, crafting narratives, or designing programs for real-world adoption, we reduce friction and help clients transform science into meaningful outcomes.
What we do
From insight to impact
Lucid turns complexity into clarity and belief into business-driving momentum. Our fusion of scientific rigour, behavioural insight, commercial ingenuity and strategic foresight doesn’t just support brand strategies – it accelerates them. We don’t just inform the market. We move it.
- We build sustained partnerships that accelerate strategic progress across therapy areas and asset stages by aligning insight, strategy and execution
- We shape clinical consensus and embed new standards of care by fusing scientific rigour and behavioural insight to drive stakeholder alignment
- We shift stakeholder beliefs and unlock actions that open up new growth markets and fuel adoption
- We streamline development-to-adoption pathways through friction-reducing strategies that align cross-functional teams around shared direction
- We deliver measurable, real-world impact by designing for the moments that matter, where belief becomes action and action drives change
- We leverage AI to amplify insight, reduce complexity and accelerate confident decision-making, enabling faster, smarter strategies that turn belief into action at scale
Unlocking growth, together
Across Strategy Consulting, Scientific and Medical Communications and Commercial Communications, Lucid delivers integrated, agile and outcomes-focused solutions. We reduce friction, close belief gaps, and align teams around what matters, so confident action becomes business advantage.
Because when belief becomes action, growth becomes inevitable. It sticks. It scales. And it creates lasting market impact.
Explore our capabilities
Explore how our core capabilities, enabled by AI and advanced analytics, work together to drive belief, accelerate adoption, and create the momentum your brand needs to lead.
Explore our case studies
Explore our case studies
Making way for a new brand
Making way for a new brand
Learn how an award-winning omnichannel programme challenged the status quo, drove a paradigm shift, and boosted early sales.
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Accelerating the pathway to launch for a breakthrough oncology asset
Accelerating the pathway to launch for a breakthrough oncology asset
Our client needed a partner to help them navigate the journey to launch and successfully bring their product to market while creating a model for future launches across the organisation.
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Are you ready to transform the potential of your asset or brand?
Are you ready to transform the potential of your asset or brand?