Learn how we used advanced analytics to find insights that dramatically increased a client’s campaign performance and increased ROI 7:1.
Commercial Communications that move markets
Even the most groundbreaking science can stall in today’s saturated, sceptical environment. Regulatory barriers, clinician hesitation and information overload all stand between your evidence and the impact it deserves. In today’s market, success isn’t about saying more – it’s about saying what will move people.
Lucid is not just another agency. We are partners to life sciences brands seeking real market momentum, not just an awareness campaign. We don’t just launch brands. We ignite movements that shape markets, inspire adoption, and accelerate impact.
Our fusion of scientific, behavioural, strategic and creative expertise enables us to connect the dots across science, strategy and execution, reducing friction and driving performance where it counts. We deliver connected, data-informed experiences that meet stakeholders where they are and move them towards what matters most.
Whether launching a new therapy, repositioning an asset, or building momentum in a competitive market, we work shoulder-to-shoulder with clients to anticipate barriers, design for belief and behaviour, and drive measurable uptake.
Let’s talk Commercial CommunicationsWhat we’ll unlock together
When we partner with commercial teams we do more than deliver messages: we design for momentum. Lucid’s Commercial Communications unlock brand clarity, confident decisions, and measurable market impact from strategy through execution.
Our approach to driving market change
We don’t just execute campaigns. We create the conditions for confident adoption and lasting brand impact. Our approach fuses strategic foresight, creative clarity and behavioural insight to help clients shape markets with purpose and precision.
Explore our core Commercial Communications capabilities
Clear, compelling brand narratives, grounded in audience insights that create competitive advantage and resonate with target audiences
Educational initiatives designed to raise awareness, sway stakeholder perceptions, and influence the market landscape
Integrated campaigns that deliver consistent, personalised brand experiences across all digital and traditional communications touchpoints
Harnessing the power of data and AI to unlock unique insights and drive program success
Deep experience and understanding of digital platforms and evolving landscape in technology and digital innovation
Impactful, compliant campaigns that strike the right balance between emotional insights and rational benefits, with the power to spark behavior change
Crafting data-driven launch plans that maximize product visibility, accelerate adoption, and establish a strong market presence from day one
Strategic guidance across every stage of a product’s lifecycle to optimise market positioning, drive sustained growth, and maximise portfolio value
Precisely targeted paid media campaigns that reach healthcare providers and patients with impactful, relevant brand messages
Certified expertise spanning all Veeva capabilities to ensure implementations align with best practices and use Veeva to its full potential
Learn more about how we can partner with you to drive business growth
Learn more about how we can partner with you to drive business growth
Explore our capabilities
Explore how our core capabilities, enabled by AI and advanced analytics, work together to drive belief, accelerate adoption, and create the momentum your brand needs to lead.
Explore our Commercial Communications case studies
Explore our Commercial Communications case studies
Does your brand need another bounce?
Does your brand need another bounce?
Learn how we used advanced analytics and relevant insight to lift a steadily declining legacy brand to its highest growth rate in NBRx share in 5 years.
See case study
Let's do launch
Let's do launch
Learn how we used data-driven intelligence and strategic scenario planning to deliver a flawless launch for a new biologic, transitioning our client from peripheral player to category leader.
See case study
Everyone deserves better health
Everyone deserves better health
Learn how we used our proprietary advanced analytics, hyper-targeted media, and digital efforts to help a P2-positioned brand achieve a 30% increase in NRx and a 10-point gain in market share.
See case study
It's time to start taking things non-personally
It's time to start taking things non-personally
Learn how we used our proprietary advanced analytics, hyper-targeted media and digital efforts to help a P2-positioned brand achieve a 30% increase in NRx and a 10-point gain in market share.