Challenge
The objective was to help the clinical community navigate the ever-evolving treatment landscape and rising standards of care across a collection of immunologic diseases. There was also an opportunity to help establish the client company as a leader in this therapy area.
Solution
The educational programme is co-created with renowned experts, and is a forum for expert-led and peer-to-peer scientific exchange that culminates in an annual international summit. Resources are cascaded by client teams in national events, extending reach and driving continuous engagement. Focus is on supporting delegates to achieve behaviour-change goals and collecting associated programme metrics.
Outcome
The ongoing programme is now in its fifth successful year and has won both client-company and industry awards for excellence. Disease-specific metric dashboards clearly illustrate the impact of the programme on clinical behaviour and confidence each year.