Challenge
Continuing prioritisation of organisational capabilities in digital, data and analytics as well as the emergence of AI
Fragmented analytics groups across functions, as well as geographies
Need to centralise capabilities to create critical mass, evolve capabilities and organisational data strategy, and to be able to engage external partners more effectively
Hypothesis that a dedicated Digital, Data & Analytics function within Medical Affairs would drive stronger insights, data-driven decision-making and external engagement—but lacked a clear path to design and embed it
Solution
Revised ambition and pressure tested fit with the broader organisation including DDA group in R&D
Provided benchmarking, learnings and CSFs on industry models
Aligned stakeholders on the “to-be” vision for the DDA group
Created a roadmap and engagement plan to embed DDA across functions as well as 3pilots which would demonstrate short-term ‘wins’ e.g. better insights
Outcome
- Central DDA group in MA with clear interfaces with other DDA groups across the organisation
- Resource savings as well as rationalisation of vendors and data providers
- Centre of excellence with critical mass to accelerate organisational learning -and capability