You likely aren’t lacking the data, but do you know what to do with it?

Lucid is your insights accelerator for confident decisions and measurable change.

Lucid Connected Intelligence (LCI) helps life science teams move faster, think sharper, and act with clarity, transforming siloed data and disconnected expertise into the fuel for confident, real-time decision-making. In today’s complex and fast-moving market, LCI is how medical and commercial leaders get ahead and stay aligned.

Built on Lucid’s belief-to-action operating model and powered by fused expertise in science, strategy, behaviour and technology, LCI turns signals into foresight and foresight into impact. Whether shaping a brand narrative, accelerating adoption, or optimising stakeholder engagement, LCI uncovers what matters most and enables you to do something about it.

Let’s talk Lucid Connected Intelligence

What we’ll unlock together

Lucid Connected Intelligence can be activated across the lifecycle to reveal gaps, design strategy, and accelerate confident action.
LCI is already helping clients unlock value through initiatives like these:
  • Position assets with precision: Align clinical and commercial narratives to real-world barriers, belief gaps, and market readiness
  • Accelerate launch strategy: Identify behavioural friction points and patient-journey drop-offs, pressure-test value stories, and shape messaging that drives confident uptake
  • Refine medical engagement: Use insight-led frameworks to tailor scientific communications and peer-to-peer programmes to real-world stakeholder needs
  • Target with clarity and intent: Map and profile the experts, influencers, systems and patient populations driving adoption and advocacy
  • Optimise campaign and channel performance: Refine campaign direction and content strategy in real time, based on dynamic data signals and behavioural insight
  • Forecast momentum and improve performance: Track not just engagement, but adoption signals and market impact with analytics that guide action
  • Learn more about how we can partner with you to align teams and drive business growth

    Explore our Lucid Connected Intelligence news & insights

    Medical operations of the future

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    As Medical Affairs organisations continue to evolve, the 'Medical Operations' or 'Medical Excellence' group is becoming increasingly important. This paper explores how Medical Operations groups can best evolve to...
    See article and view paper