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Real-world data fueled media
Connected Intelligence

Real-world data fueled media: Finding and exploiting the subtle factors that influence clinical decision-making

Access white paper (PDF)

Additional white papers

Reflections on the effectiveness of IEPs in 2025
Generative AI in development, medical and commercial: are our processes ready, and do we have the data?
Reflections on iEGP
Data governance in a Zettabyte world: implications for R&D
Digitisation in Medical Affairs

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Maximising the lifecycle curve of healthcare brands for over 20 years

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