Learn how we used advanced analytics and relevant insight to lift a steadily declining legacy brand to its highest growth rate in NBRx share in 5 years.
Built to make a difference
For over two decades, we’ve redefined what healthcare communications can achieve, and we’re just getting started.
We’re not just passionate – we’re purposeful. Our teams are relentlessly curious, strategically grounded, and passionate about creating outcomes-driven solutions that make a difference in the world.
Simply put, we are here to transform as many lives as we can. If this sounds like your thing, we'd love to connect.
Dennis O’Brien, Lucid FounderA platform for what’s next
Lucid began with a bold belief: that healthcare communications could do more than inform. They could ignite belief, drive decisions, and create meaningful, measurable change for patients and the brands that serve them.
For over 20 years, we’ve brought that belief to life. Our fusion of scientific rigour, behavioural insight, commercial ingenuity, creative storytelling and strategic foresight has reshaped how science moves through systems, teams and markets.
From our ambitious agency beginnings, we’ve grown intentionally – organically and through strategic acquisitions – to extend our impact. With 400+ colleagues across four global hubs, we’re trusted partners to hundreds of brand and asset teams, to reduce friction, close belief gaps, and accelerate what matters most.
We don’t just understand the asset lifecycle. We unlock what drives it forward. By fusing the right expertise at the right time, we align stakeholders and design for change – accelerating outcomes that move markets and improve lives.
Trusted for the long term:
10
Average client partnerships span 10 years, reflecting the value we deliver beyond the brief.
6/10
We’re the preferred partner to 6 of the top 10 global pharmaceutical brands, trusted to turn scientific promise into decisive market momentum.
50
We’ve helped shape the trajectory of over 50 first-in-class or emerging therapies, where strong science alone isn’t enough to shift practice.
Explore our capabilities
Explore how our core capabilities, enabled by AI and advanced analytics, work together to drive belief, accelerate adoption, and create the momentum your brand needs to lead.
Explore our case studies
Explore our case studies
Making way for a new brand
Making way for a new brand
Learn how an award-winning omnichannel programme challenged the status quo, drove a paradigm shift, and boosted early sales.
See case study
Accelerating the pathway to launch for a breakthrough oncology asset
Accelerating the pathway to launch for a breakthrough oncology asset
Our client needed a partner to help them navigate the journey to launch and successfully bring their product to market while creating a model for future launches across the organisation.
See case study
Are you ready to transform the potential of your asset or brand?
Are you ready to transform the potential of your asset or brand?