Lucid Group

AI-Powered Solutions

Augmenting the power of AI with human insight, behavioural science and creative precision

Our approach to AI in life sciences

At Lucid, we believe AI is only as powerful as the intent behind it. We use artificial intelligence not as a replacement for expertise, but as a catalyst to accelerate insight generation, refine engagement, and help our teams and clients act with clarity and confidence.

Our approach blends strategic foresight, behavioural science and therapeutic depth with advanced analytics and AI technologies. The result is smarter decision-making, faster content development, and more effective campaigns that reach the right audiences, in the right way, at the right time.

Every AI-driven capability we offer is backed by rigourous standards of data privacy, clinical accuracy and creative integrity. From global-to-local adaptation to stakeholder targeting, our solutions are built to reduce friction, enhance alignment, and drive measurable outcomes across the product lifecycle.

Responsible AI: Ensuring AI enhances human judgement, rather than replacing it.

We take data privacy and trust seriously. This is why our Responsible AI Guidelines are the backbone of how we use AI. They set clear guardrails for how AI tools are selected, designed and applied, ensuring human oversight, robust data protection and clear accountability.

Our approach is grounded in transparency, fairness and security, underpinned by legal, regulatory and client requirements. By embedding responsible AI into our ways of working, we ensure AI enhances human judgement, protects sensitive data and delivers trusted outcomes.

Read our Responsible AI Guidelines

What we’ll unlock together

Our AI-powered capabilities are helping commercial and medical teams work more efficiently, act more decisively, and engage more meaningfully. Here’s how:
  • Global-to-local campaign personalisation: Generate inclusive patient imagery, adapt creative assets for local markets, and translate complex content across languages, all with speed, scale and consistency
  • Accelerated insight and strategy refinement: Use AI-driven analysis of real-world evidence, medical literature and stakeholder behaviour to uncover belief gaps and shape smarter, more targeted strategies
  • Precision stakeholder mapping and targeting: Identify and engage the experts, HCPs and influencers who shape adoption, tailoring communications based on what drives their decisions
  • Campaign optimisation through behavioural analytics: Track how programmes are resonating across channels and stakeholders, then refine messaging in real time to accelerate adoption and boost impact
  • AI-augmented content creation and delivery: Streamline creative asset development, speed up reviews, and localise content with greater efficiency, freeing teams to focus on what drives change

    • Learn more about how we can partner with you to align teams and drive business growth

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    Explore our capabilities

    Explore how our core capabilities, enabled by AI and advanced analytics, work together to drive belief, accelerate adoption, and create the momentum your brand needs to lead.

    Strategy Consulting
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    Scientific and Medical Communications
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    Commercial Communications
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    Lucid Connected Intelligence
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    AI-Powered Solutions
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