Our client needed a partner to help them navigate the journey to launch and successfully bring their product to market while creating a model for future launches across the organisation.
It’s harder than ever to realise the potential of life-transforming medicines
Research shows that 7 out of 10 healthcare brands underperform expectations at launch, despite increased investment in scientific innovation
Of those brands that underperform, one third miss their forecasts by more than 40%
Brands need to move fast to execute the game-changing strategies that mark the difference between underperformance and exceptional outcomes
McKinsey & Company. (2013). Beyond the storm: Launch excellence in the new normal (p. 4).
Retrieved from https://www.mckinsey.com
The reality: once assets or brands perform below expectations, the majority continue to underperform in the years to come
Of the assets and brands that miss forecasts in Year 1
78%
78% will go on to miss forecast in Year 2
70%
70% will go on to miss forecast in Year 3
Who we are
A global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years.
Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential.
What we do
We build sustained partnerships and work fast to deliver results that matter for clients and healthcare brands of all sizes
We develop new clinical standards and consensus guidelines across dozens of disease states
We shift clinical perspectives, establish new treatment targets and help build new growth markets
We deliver accelerated pathways to market through streamlined product development and commercialisation strategies
Our deep expertise in the asset lifecycle enables us to create transformational outcomes for some of the most important brands in the industry
20+
20+ years of experience transforming assets into breakthrough brands that change lives
100+
100+ launches of the world's biggest and most innovative high-science, breakthrough medicines
#1
Unparalleled record of building a #1 HCP recommended status for OTC and CPG brands
With more than 500 specialists worldwide, we are a global strategic communications agency that deploys bespoke teams to deliver meaningful impact for clients of all sizes
Explore our core capabilities:
Are you ready to transform the potential of your asset or brand?
Are you ready to transform the potential of your asset or brand?
Explore case studies
Explore case studies
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Making way for a new brand
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