Learn how we used advanced analytics and relevant insight to lift a steadily declining legacy brand to its highest growth rate in NBRx share in 5 years.
Even brilliant science won’t drive change on its own.
Change requires translating complexity into clarity, clarity into unwavering stakeholder belief, and belief into actions.
This is where Lucid comes in.
Translating evidence into action, belief into momentum and complexity into clarity takes more than expertise. It takes a partner who fuses scientific rigour, strategic foresight, behavioural insight, commercial ingenuity, and creative storytelling with purpose.
At Lucid, we don’t just craft narratives. We design experiences that inspire belief, shape decisions, and accelerate impact.
Let’s unlock the moment when belief becomes momentum together.
See What’s PossibleDon’t let these realities confine your possibilities.
With limited time and sensitive budgets, it’s harder than ever to realise the potential of life-transforming medicines…
70%
70% of healthcare brands don’t hit launch expectations
23%
Of the brands that underperform, 23% miss forecast by over 40%
69%
Over 69% of brands that underperform in Year 1 continue to miss forecasts in Year 2 and Year 3
McKinsey & Company. (2013). Beyond the storm: Launch excellence in the new normal (p. 4).
Retrieved from https://www.mckinsey.com
We don’t just follow industry patterns.
We unlock your possibilities.
Backed by over 400 specialists worldwide, we don’t just bring scale, we bring strategic precision. Our bespoke teams are purpose-built to unlock impact at every level, using global reach as a launchpad, not a legacy. And with AI woven in by design, not default, we amplify insight, accelerate execution, and stay focused on what matters most: outcomes that move markets.
Explore how our core capabilities work together to drive belief, accelerate adoption, and create the momentum your brand needs to lead.
We’re not here to tell a legacy story.
We’re here to show how deep experience, guided by foresight and strategy, becomes a launchpad for what’s next.
20+
20+ years of turning science into strategy, and strategy into adoption.
We’ve helped shape assets into brands that not only launch, but lead, creating market momentum and delivering impact where it matters most.
100+
100+ launches across high-science, high-stakes categories where precision, speed and belief-building define success.
Our teams translate complexity into clarity and help brands earn their place in practice.
#1
From belief to #1 brand preference.
Our proven track record in OTC and CPG includes building #1 HCP-recommended brands by unlocking the behaviours that drive real-world influence, not just awareness.
What sets our teams apart isn’t just what they know.
It’s how they work together to turn strategy into momentum.
Lucid’s fusion of deep expertise and applied foresight enables us to reduce friction, build belief, and accelerate impact across the entire asset lifecycle.
100+
Specialists with advanced degrees and therapeutic depth, grounding every decision in real-world clinical relevance.
100+
Communication experts who translate insight into action, shaping behaviour and moving audiences at critical moments.
100+
Innovation leads who harness data, science and omnichannel fluency to drive measurable, market-moving results.
50+
Strategists shaping lifecycle plans that anticipate change, reduce friction and deliver confident decisions, from early development to launch and beyond.
AI with intent: amplifying insight, accelerating impact
At Lucid, AI isn’t a buzzword. It’s a catalyst that elevates the impact of everything we deliver. Combined with Lucid’s unique fusion of human insight, therapeutic depth and behavior change expertise, it sharpens strategy, accelerates alignment, and drives lasting impact.
Explore how our AI-enabled solutions turn complexity into confident action.
Are you ready to transform the potential of your asset or brand?
Are you ready to transform the potential of your asset or brand?
Explore our case studies
Explore our case studies
Making way for a new brand
Making way for a new brand
Learn how an award-winning omnichannel programme challenged the status quo, drove a paradigm shift, and boosted early sales.
See case study
Accelerating the pathway to launch for a breakthrough oncology asset
Accelerating the pathway to launch for a breakthrough oncology asset
Our client needed a partner to help them navigate the journey to launch and successfully bring their product to market while creating a model for future launches across the organisation.