Learn how we used advanced analytics and relevant insight to lift a steadily declining legacy brand to its highest growth rate in NBRx share in 5 years.
With limited time and sensitive budgets, it’s harder than ever to realise the potential of life-transforming medicines…
70%
70% of healthcare brands don’t hit launch expectations
23%
Of the brands that underperform, 23% miss forecast by over 40%
69%
Over 69% of brands that under perform in Year 1, continue to miss forecasts in Year 2 and Year 3
McKinsey & Company. (2013). Beyond the storm: Launch excellence in the new normal (p. 4).
Retrieved from https://www.mckinsey.com
With more than 500 specialists worldwide, we are a global strategic communications agency that deploys bespoke teams to deliver meaningful impact for clients of all sizes
Explore our core capabilities:
20+
20+ years of experience transforming assets into breakthrough brands that change lives
100+
100+ launches of the world's biggest and most innovative high-science, breakthrough medicines
#1
Unparalleled record of building a #1 HCP-recommended status for OTC and CPG brands
Have a look at how we can drive business growth or are you ready to talk to us?
Have a look at how we can drive business growth or are you ready to talk to us?
Expert teams that link strategy to precise execution, maximising performance and unlocking your brand’s full potential
100+
Specialists with advanced degrees and real-world, deep therapeutic experience
100+
Proven communication professionals skilled in changing behaviours and activating audiences
100+
Experts in innovation, driving measurable results with data, science, and omnichannel activation
50+
Strategists to help shape your asset’s lifecycle plan from early development, to launch and beyond
Are you ready to transform the potential of your asset or brand?
Are you ready to transform the potential of your asset or brand?
Explore our case studies
Explore our case studies
Making way for a new brand
Making way for a new brand
Learn how an award-winning omnichannel programme challenged the status quo, drove a paradigm shift, and boosted early sales.
See case study
Accelerating the pathway to launch for a breakthrough oncology asset
Accelerating the pathway to launch for a breakthrough oncology asset
Our client needed a partner to help them navigate the journey to launch and successfully bring their product to market while creating a model for future launches across the organisation.