As life science brands initiate sophisticated digital omnichannel marketing efforts, or build on those beginnings, a lot of the focus has been on connecting various channels in order to create a more seamless brand experience. However, to create more meaningful brand experiences, brand strategies and communications need to align with existing HCPs behaviors more closely […]
Do doctors’ personalities change because of the specialty they chose to practice…or do they choose their specialty based on their underlying personality traits? This was a hot topic when I was in medical school. We wondered, for example, if future pediatricians were more nurturing and caring by nature and if aspiring surgeons were just “born
You are what you treat: Medical specialty choices, personalities, and perspectives Read More »
Introducing the “3-30 / 3-30” principle, a powerful engagement framework that can be utilized for any Life Sciences communication initiative. The Situation In the highly regulated and fiercely competitive field of Life Sciences, the abundance of information often overwhelms our intended audiences. To effectively engage and persuade the appropriate listeners, it is crucial for healthcare
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