Staying in the loop – six principles for impactful integrated communications
In a digitalised world, accelerated by the COVID-19 pandemic, pharmaceutical companies must work smarter to engage busy external stakeholders with endless content at their fingertips In this month’s edition of PME James Hadfield, Strategy Director, Lucid Group...
Lucid Group acquires US-based strategic brand consultants DiD
Lucid Group has acquired the US-based strategic brand consultants, DiD. This union will strengthen Lucid Group’s existing presence in the US and its ability to provide a compelling strategic, creative and digital offering globally. It is a large step forward for Lucid...
Lucid Group make the cut for Communiqué in seven different categories!
Lucid Group’s pioneering approach to healthcare communications has been recognised with five of its programmes making the shortlist across five categories, as well as making the finals for the two company awards: The five shortlisted programme category...