It’s time to start taking things non-personally.

DiD

March 21, 2024

Transforming untapped potential into category dominance

CASE STUDY: NON-PERSONAL PROMOTION

The Challenge

Brand X aimed to become the #1 recommended skincare brand among Pediatricians. As part of this effort, the brand wanted to validate how media-driven omnichannel communications alone could positively drive behavior change among white space/non-called Pediatricians.

The Solution

DiD Conducted a 3 to 6 month test to show the value of targeted Media in increasing Average Weekly Recommendations (AWRs) among Pediatricians, as measured by IQVIA ProVoice. The team identified the “white space” Pediatrician targets with the highest potential and ran a hyper targeted 1:1 campaign.

Outcomes

39% Market share growth among targeted Pediatricians
50% Increase in AWRs among targets since launch of pilot

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About DiD

DiD is a healthcare marketing and communications agency that specializes in making the most of opportunities for healthcare, medical, and pharmaceutical brands through innovative and creative omnichannel campaigns.

We deliver tailored, impactful communications designed to reach, educate, and inspire action among providers and patients.