WE CREATE MAGIC
We develop ideas and healthcare communications that stand out by harnessing the dreams, ambitions and talent of those we work with.HOW WE WORK
CASE STUDY
ADVANCING OUTCOMES IN PATIENTS WITH
INFLAMMATORY BOWEL DISEASE
OUR GOAL
Enable HCPs to rapidly establish an individual patient’s risk of a severe disease course in inflammatory bowel disease (IBD).
OUR APPROACH
We identified the key barriers why HCPs didn’t assess risk of severe disease in patients:
Knowledge of the risk factors.
Confidence to estimate risk.
Belief in the consequences of sub-optimal management.
OUR MAGIC
Tailored programmes to address each of these barriers:
Reminder tool to confirm the key risk factors.
Virtual clinics online, where HCPs can practice risk assessment.
Awareness campaign on the risks associated with poor disease management.
CASE STUDY
ADVANCING OUTCOMES IN PATIENTS WITH
INFLAMMATORY BOWEL DISEASE
OUR GOAL
Enable HCPs to rapidly establish an individual patient’s risk of a severe disease course in inflammatory bowel disease (IBD).
OUR APPROACH
We identified the key barriers why HCPs didn’t assess risk of severe disease in patients:
Knowledge of the risk factors.
Confidence to estimate risk.
Belief in the consequences of sub-optimal management.
OUR MAGIC
Tailored programmes to address each of these barriers:
Reminder tool to confirm the key risk factors.
Virtual clinics online, where HCPs can practice risk assessment.
Awareness campaign on the risks associated with poor disease management.