Looking for innovation in healthcare marketing?
Transformation starts here.
DiD is a healthcare marketing and communications agency that specializes in uncovering and making the most of opportunities for healthcare, medical and pharmaceutical brands through innovative and creative omnichannel campaigns. We deliver tailored, impactful communications designed to reach, educate, and inspire action among providers and patients.
Looking for a creative and strategic agency partner to help grow your brand and overcome healthcare communication challenges? Let’s talk and find the right solution for you.
Who we are
At DiD, we bring innovation in healthcare marketing to life. Our data-driven approach begins with real-world intelligence and advanced analytics to inform insightful creative that has the power to inspire your target audiences to take action. Delivering the right message at the right moment through the right channel is what makes us stand out among typical advertising agencies.
Our global and US footprint of integrated and scalable teams, with more than 600 members across the globe, delivers a unique lens to every client challenge. We are an agile, relentless agency partner who can give you a competitive advantage and deliver timely solutions with surgical precision—a partner that challenges conventional thinking, brings a fresh perspective, and makes the most of unexpected opportunities.
What we do
Our team of strategists, data analysts, medical experts, and creatives drives significant growth for healthcare and pharmaceutical brands while maintaining and amplifying your brand’s voice, interweaving strategic thinking around evidence generation, in-depth disease and therapy research, and launch planning.
Creative solutions
- Campaign concepting and execution
- Branding and style guides
- In-house video and photography
- Print and digital design, including social media advertising
- Conference booth experience
- Sales training and rep delivered communications
- Holograms, augmented reality, and virtual reality
Brand and asset strategy
- Customer and market insights
- Brand positioning and value proposition development
- Lifecycle and product portfolio planning
- Go-to-market strategy and planning
- Engagement strategy
Media strategy & disruptive distribution
- Data driven target selection
- Healthcare professional and patient engagement
- In-house programmatic, SEM, SEO, and social
- Paid and organic tactic selection and implementation
- Insight driven campaign optimization
Lucid Connected Intelligence
- Marketing sizing to accurately assess market potential
- Patient journey mapping to visualize and impact real-world experience
- Data-driven targeting and segmentation to identify and reach your ideal audience
- Outcomes performance analysis to measure and optimize results
- Health equity acceleration to identify underserved populations and address inequities
Advanced analytics, insights & AI
- AI/ML-driven models, delivering predictive recommendations
- Closed-loop omnichannel reporting and optimization
- Advanced network and influencer mapping
- Media/channel mix analysis identifying drivers of program performance
Medical strategy
- Medical storytelling and content
- Claims generation
- MOA development
- Disease state education
Omnichannel communications
- Multichannel approach, grounded in data and behavioral science, as well as SEO
- Precise and personalized executions
- Channel-specific creative strategy and pull-through
Digital and web expertise
- Full service Veeva content partner, with certified expertise spanning all Veeva capabilities to ensure implementations align with best practices and use Veeva to its full potential
- Omnichannel front-end and back-end development
- Responsive brand websites
- API integrations
- UX/UI design
- CRM solutions
- Responsive and rep-triggered emails
- Digital sales aids
- Chat bots, Alexa skills and Google Assistant skills
- E-commerce and co-op marketing platforms
Get in touch
Case studies
Don’t just take our word for it. Explore these case studies that demonstrate our expertise and proven track record in healthcare marketing.
Had enough media mediocrity?
Let us show you how we used advanced analytics to find insights that dramatically increased a client’s campaign performance and increased ROI 7:1.
Does your brand need another bounce?
Let us show you how we used advanced analytics and killer insight to lift a steadily declining legacy brand to its highest growth rate in NBRx share in 5 years.
Let’s do launch.
Let us show you how we used data-driven intelligence and strategic scenario planning to help deliver a flawless launch for a new biologic making its dynamic debut. The launch was so successful it transitioned our client from being a peripheral player to a category leader.
It’s time to start taking things non-personally.
Let us show you how we used our proprietary advanced analytics, hyper-targeted media, and digital efforts to help a P2-positioned brand achieve a 30% increase in NRx and a 10-point gain in market share.
Everyone deserves better health.
Let us show you how we used our proprietary advanced analytics, hyper-targeted media, and digital efforts to help a P2-positioned brand achieve a 30% increase in NRx and a 10-point gain in market share.