Articles

Launch excellence 

In the April edition of PME, Cheryl Harrison Doyle, Global Asset Strategy Director at Lucid Group discusses the need to take a more considered, outcomes-led approach when launching new medicines today.  With a rapidly changing clinical, economic and regulatory environment, the launch of new products has catapulted the pharmaceutical industry into greater complexity and pressure […]

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Extraordinary lives: Advancing change in rare diseases (Part 2) 

In support of Rare Disease Day, we’re excited to launch part 2 of our video series; Extraordinary lives: advancing change in rare diseases.  Why is raising awareness of rare diseases so important? Because 300 million people worldwide are living with a rare disease. This means that, collectively, the number of people living with a rare disease

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Extraordinary lives: Advancing change in rare diseases

Rare Disease Day is all about raising awareness and generating change for the 300 million people worldwide living with a rare disease. The global rare disease community and its supporters come together on this day to call for more equitable access to social opportunity, treatment and support for people living with a rare disease, their families and carers.  In support

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