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Lucid Group is officially a member of the United Nations Global Compact

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The UN Global Compact is the world’s largest corporate sustainability initiative that invites companies to align their culture, strategies and operations with universal principles on human rights, labour, environment and anti-corruption and take actions that advance societal goals. The attached letter (link to supplied file UN_Compact_Letter.pdf): from Sanda Ojiambo (Executive Director United Nations Global Compact) to our […]

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Real-world data fueled media: Finding and exploiting the subtle factors that influence clinical decision-making

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As life science brands initiate sophisticated digital omnichannel marketing efforts, or build on those beginnings, a lot of the focus has been on connecting various channels in order to create a more seamless brand experience.  However, to create more meaningful brand experiences, brand strategies and communications need to align with existing HCPs behaviors more closely

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You are what you treat: Medical specialty choices, personalities, and perspectives

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Do doctors’ personalities change because of the specialty they chose to practice…or do they choose their specialty based on their underlying personality traits? This was a hot topic when I was in medical school. We wondered, for example, if future pediatricians were more nurturing and caring by nature and if aspiring surgeons were just “born

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Decentralised clinical trials: Achieving our ambition?

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Decentralised Clinical Trials (DCTs) present a biopharmaceutical company with a series of opportunities and challenges. We highlight the challenges and examine the value the individual DCT elements may create for patients, investigators and site staff, regulators and ethics committees, and the sponsor. We also contend that for a DCT to be truly patient-centric, the patient must be provided with

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Swiftly and purposefully establishing a meaningful connection with healthcare professionals (HCPs), patients, payers, influencers, and stakeholders

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Introducing the “3-30 / 3-30” principle, a powerful engagement framework that can be utilized for any Life Sciences communication initiative. The Situation In the highly regulated and fiercely competitive field of Life Sciences, the abundance of information often overwhelms our intended audiences. To effectively engage and persuade the appropriate listeners, it is crucial for healthcare

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Medical affairs KPIs 2025: Demonstrating and enhancing the value of a modern medical affairs organisation

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The purpose of this paper is to describe how effective Medical Affairs KPIs can be developed as straightforwardly as possible, and to present key elements that organisations should consider in their own KPI dashboards.​ The paper is broken into two main parts:​ The first section outlines a framework for how a suite of Medical Affairs KPIs can be built from

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Lucid Group acquires leading consulting firm Synetic Life Sciences 

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Lucid Group has acquired the leading consulting firm, Synetic Life Sciences. The combined capabilities of Lucid and Synetic represents a unique value proposition for the industry, providing clients with an end-to-end partnership across the development and commercialisation journey, delivering transformative solutions across clients’ organisational needs and brand opportunities. It is a significant step forward for Lucid

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Medical operations of the future

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As Medical Affairs organisations continue to evolve, the ‘Medical Operations’ or ‘Medical Excellence’ group is becoming increasingly important. This paper explores how Medical Operations groups can best evolve to meet the needs for a fit-for-future Medical Affairs organisation, recognising the emerging opportunities, the needs of different constituent groups within Medical Affairs, and acknowledging the continued

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