As life science brands initiate sophisticated digital omnichannel marketing efforts, or build on those beginnings, a lot of the focus has been on connecting various channels in order to create a more seamless brand experience. However, to create more meaningful brand experiences, brand strategies and communications need to align with existing HCPs behaviors more closely […]
At Lucid, we pride ourselves not on just understanding science, but also understanding the clinical environment and implications. . Here’s our latest insight report, focused on IBD from Digestive Disease Week in Chicago, created in collaboration with the wonderful Jennie Clough and Joshua McGuire. #lucidlife #clinicalinsight #ddwsummary .
Clinical insights and implications from DDW Read More »
Do doctors’ personalities change because of the specialty they chose to practice…or do they choose their specialty based on their underlying personality traits? This was a hot topic when I was in medical school. We wondered, for example, if future pediatricians were more nurturing and caring by nature and if aspiring surgeons were just “born
You are what you treat: Medical specialty choices, personalities, and perspectives Read More »
Decentralised Clinical Trials (DCTs) present a biopharmaceutical company with a series of opportunities and challenges. We highlight the challenges and examine the value the individual DCT elements may create for patients, investigators and site staff, regulators and ethics committees, and the sponsor. We also contend that for a DCT to be truly patient-centric, the patient must be provided with
Decentralised clinical trials: Achieving our ambition? Read More »
Introducing the “3-30 / 3-30” principle, a powerful engagement framework that can be utilized for any Life Sciences communication initiative. The Situation In the highly regulated and fiercely competitive field of Life Sciences, the abundance of information often overwhelms our intended audiences. To effectively engage and persuade the appropriate listeners, it is crucial for healthcare
The purpose of this paper is to describe how effective Medical Affairs KPIs can be developed as straightforwardly as possible, and to present key elements that organisations should consider in their own KPI dashboards. The paper is broken into two main parts: The first section outlines a framework for how a suite of Medical Affairs KPIs can be built from
Lucid Group has acquired the leading consulting firm, Synetic Life Sciences. The combined capabilities of Lucid and Synetic represents a unique value proposition for the industry, providing clients with an end-to-end partnership across the development and commercialisation journey, delivering transformative solutions across clients’ organisational needs and brand opportunities. It is a significant step forward for Lucid
Lucid Group acquires leading consulting firm Synetic Life Sciences Read More »
As Medical Affairs organisations continue to evolve, the ‘Medical Operations’ or ‘Medical Excellence’ group is becoming increasingly important. This paper explores how Medical Operations groups can best evolve to meet the needs for a fit-for-future Medical Affairs organisation, recognising the emerging opportunities, the needs of different constituent groups within Medical Affairs, and acknowledging the continued
Medical operations of the future Read More »
We at Lucid are pioneers, transforming the world of healthcare communications, shaping the industry and helping our clients to reach more patients and realise the potential of their medicines. We believe strongly that a successful organisation starts by enabling every single person to be their whole selves, no matter who they love. But none of
Celebrating pioneers in healthcare and society Read More »
In April’s PME, Danny Buckland has been talking to industry leaders about launch excellence in the featured article, Listen, learn and lift off. . Buckland points out that pandemic storms have changed the atmospherics of product launches, which now fire off at all angles and timings – like a box of fireworks introduced to a stray
Listen, learn and lift off Read More »
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